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3M Ceramic Sand Screens

Project Type

Conceptualising/Design/Artworking/Project Management

Date

April 2023

3M™ Ceramic Sand Screens prevent sand from clogging oil wells, ensuring long-term well performance.
Through cross-functional collaboration, it transformed from a repair solution to a primary sand control solution, unlocking a $400M market and driving 10X revenue growth. Revenue growth went from $785k to $8.9M (2022 to 2024) going on to win the global marketing excellence award.
Spearheading the campaign in close collaboration with 3M marketeers, I produced social posts, large format exhibition graphics (with the help of AI scaling) and ppt presentations.

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