Creative AI
As a creative designer trained AI-enhanced video editing and image generation, I am dedicated to harnessing the power of artificial intelligence to elevate design. I have been recognised with the Leading from the Front award for my innovative use of AI and proudly serve as the AI champion for the 3M account. With extensive experience in tools like Runway, Google Veo, Midjourney, DALL-E and ElevenLabs, along with advanced training at Adobe HQ for Firefly, I am passionate about unlocking AI's potential to transform the creative landscape.
Project: 3M Window Vinyl
Known as 3M's generative AI specialist I was assigned the task of creating a film trailer-style advertisement to elevate 3M's groundbreaking Tier A window film from a technical innovation to a premium, problem-solving product that commands a higher price from 3M customers. Guided by our Creative Director's vision and leveraging my expertise in AI, I generated and edited a compelling video to pitch to our clients, competing against other agencies. Utilising tools such as Midjourney, Gemini, VEO, Runway, and numerous AI-generated iterations, our team successfully secured the project. I collaborated closely with a copywriter and a generative AI producer throughout this process.
